Creating conversations with engaged minds
Market research can be dull, both for participants and for clients subjected to ‘death by PowerPoint’. My aim is to facilitate a lively, insightful conversation between my clients and their customers.
I have more than 25 years’ experience of using a range of research methodologies to explore product, brand, strategy and policy issues with consumers. A key part of my job is translating these into engaging stimulus, e.g. through the use of short films.
I then use my skills in digital video, web design and social media to communicate research insights in compelling ways, and to provide clients with resources they can use independently to persuade and inspire their stakeholders.