Qualitative Research
Our experienced moderators use a range of techniques, including diaries, web forums, focus groups, depth interviews and workshops.
However, doing the research is only half the story. Powerful and effective communication of research insights is vital to creating change. We have invested heavily in acquiring the technology and skills to make desktop video and other multimedia content an integral part of our research product.
Quantitative Research
Though not a quant agency in the traditional sense, we are heavily involved in the design, management, analysis and interpretation of quantitative data.
We work in partnership with clients to design the most appropriate and cost-effective methodology for the specific task, and extract the maximum value from fieldwork. We then apply our creativity to interpreting and communicating the results of the survey as persuasively as possible.
Our experienced moderators use a range of techniques, including diaries, web forums, focus groups, depth interviews and workshops.
However, doing the research is only half the story. Powerful and effective communication of research insights is vital to creating change. We have invested heavily in acquiring the technology and skills to make desktop video and other multimedia content an integral part of our research product.
Quantitative Research
Though not a quant agency in the traditional sense, we are heavily involved in the design, management, analysis and interpretation of quantitative data.
We work in partnership with clients to design the most appropriate and cost-effective methodology for the specific task, and extract the maximum value from fieldwork. We then apply our creativity to interpreting and communicating the results of the survey as persuasively as possible.
Idea Generation
We run structured idea generation processes to identify market opportunities, product, positioning, marketing and branding ideas using a range of proven techniques including role-play, abstraction and projection.
We then help clients to make objective decisions about which ideas should be short-listed, and to translate these ideas into research concepts that can be meaningfully tested with the target audience.
We run structured idea generation processes to identify market opportunities, product, positioning, marketing and branding ideas using a range of proven techniques including role-play, abstraction and projection.
We then help clients to make objective decisions about which ideas should be short-listed, and to translate these ideas into research concepts that can be meaningfully tested with the target audience.
