Sally is a highly experienced researcher who specialises in academic and public sector work. She has developed a particular talent for researching difficult youth and ethnic target audiences through her pioneering work looking at the informal economy in Britain and overseas, and is the author of two major text books on the subject.

In addition to her Knowledge Agency commitments, Sally is a part-time lecturer at Reading University. She is married with two children. In her spare time, she enjoys salsa dancing and shopping.