Insights to give your brand a competitive edge
Creating conversations with engaged minds
Much market research is dull, both for participants and for clients subjected to “death by PowerPoint”. We aim to facilitate a lively, insightful conversationbetween our clients and their customers.
We use a range of methodologies including deliberative and ethnographic techniques to explore often complex strategy and policy issues with consumers. We then use our skills in digital video, web design and social media to communicate research insights in compelling ways, and to provide our clients with resources they can use independently to persuade and inspire their stakeholders.
Director, The Knowledge Agency
Mark is a vastly experienced researcher, brand strategist and facilitator, with senior management experience in the consultancy, advertising and broadcasting industries. He set up The Knowledge Agency in 1998, after working as the Chief Adviser, Market And Audience Intelligence, within the BBC’s Policy and Planning unit. Before that he worked at the UK’s leading advertising agency, Abbott Mead Vickers•BBDO, as a Board Account Planner and Director of Brand Futures, the agency’s brand consultancy division.
Our clients include some of the biggest players in UK media
Since 1998 we have conducted media-specific projects in television, radio, online, and mobile content, and cross-media projects covering issues such as media literacy, public value, changes in music consumption, and the relationship between consumers and trusted brands across emerging media platforms.
Previous clients include:
European Broadcasting Union (EBU)
Guardian Media Group
“By far the most useful research project I’ve ever been involved with. Your findings were expressed in the clearest, most useful form I’ve ever come across, and your work has had a direct and tangible impact on the final product.”
“The best focus groups I’ve ever seen… and believe me, I’ve seen many.”
Let’s start a conversation
We are based in the Midlands and work with clients all over the UK and beyond.
Please send us an email using the form below.