by Mark Ellis | Jun 26, 2013 | Opinion
The audience analysis company Attentional recently announced that it will now be publishing TV programme-related social media activity in the form of TPK (tweets per thousand viewers) on a programme-by-programme basis, as an additional metric alongside the BARB...
by Mark Ellis | Jun 20, 2013 | Opinion
A recent episode of The Apprentice was disappointing on a number of levels. The first was the departure of my personal favourite candidate Jason, both proving once and for all that nice guys don’t win and suggesting that Lord Sugar has a deep-seated prejudice against...