by Mark Ellis | Mar 1, 2016 | Publications
I am pleased to say that my latest report for Ofcom – Media Lives 2015 – has just been published on the Ofcom website. Media Lives is a qualitative study designed to track the evolution of individuals’ relationship with digital media – how it fits into their lives,...
by Mark Ellis | Jul 17, 2015 | Training
As researchers, so much of our attention is centred on developing and applying the right kind of methodology to generate useful, insightful and robust research outputs. Years of training goes into developing the skills, and innumerable workshops and conferences debate...
by Mark Ellis | Jul 17, 2015 | Training
In my previous post, How to communicate research insights effectively, I raised the notion that although we spend huge amounts of time agonising over research methodology, much less attention is paid to how we actually communicate the insights that emerge from...
by Mark Ellis | Jul 17, 2015 | Training
Although we spend huge amounts of time as researchers agonising over methodology, much less attention is paid to how we actually communicate the stories that emerge from research; I believe that the art of communication of research insights is something that really...
by Mark Ellis | Sep 9, 2014 | Opinion
Channel 4′s Gogglebox and the BBC’s 21 Up New Generation represent different approaches to observational documentary. Does either come close to providing true insights into the attitudes and experiences of its subjects or the broader population from which they are...
