Articles and publications
New research reveals how our streaming, sharing media culture is changing the way we view the world
I am pleased to say that my latest report for Ofcom – Media Lives 2015 – has just been published on the Ofcom website. Media Lives is a qualitative study designed to track the evolution of individuals’ relationship with digital media – how it fits into their lives,...
How to communicate research insights effectively
As researchers, so much of our attention is centred on developing and applying the right kind of methodology to generate useful, insightful and robust research outputs. Years of training goes into developing the skills, and innumerable workshops and conferences debate...
Communicating insights: getting your story straight
In my previous post, How to communicate research insights effectively, I raised the notion that although we spend huge amounts of time agonising over research methodology, much less attention is paid to how we actually communicate the insights that emerge from...
Communicating insights: illustrate, dramatise, and humanise your story
Although we spend huge amounts of time as researchers agonising over methodology, much less attention is paid to how we actually communicate the stories that emerge from research; I believe that the art of communication of research insights is something that really...
The difference between reality and truth
Channel 4′s Gogglebox and the BBC’s 21 Up New Generation represent different approaches to observational documentary. Does either come close to providing true insights into the attitudes and experiences of its subjects or the broader population from which they are...
Don’t confuse social media engagement with audience engagement
The audience analysis company Attentional recently announced that it will now be publishing TV programme-related social media activity in the form of TPK (tweets per thousand viewers) on a programme-by-programme basis, as an additional metric alongside the BARB...
What does watching The Apprentice tell us about market research?
A recent episode of The Apprentice was disappointing on a number of levels. The first was the departure of my personal favourite candidate Jason, both proving once and for all that nice guys don’t win and suggesting that Lord Sugar has a deep-seated prejudice against...